YBR Promotions

About

HISTORY
Yellow Brick Road is a promotion company specializing in music, event, and urban lifestyle street-level �marketing. YBR Promotions was launched in 1999 as an alternative, grassroots outlet for music promotion in San Francisco: as retaliation against mundane, impersonal and ineffectual commercialized media advertising. Since its inception, it has grown to become a multi-faceted all-inclusive service provider offering marketing, consultation, and comprehensive campaign management for the entertainment industry including music, art, film, fashion, magazine, interactive gaming, and urban culture, as well as for corporate and non-profit organizations.

Mission statement
YBR is personally dedicated to the progression and enrichment of urban culture striving to help educate and inform the public by promoting events, music, artists, products and causes with integrity. YBR Promotions has developed a unique method of tastemaker branding and campaigning by generating exposure for our clients in an inventive, creative, personable and strategic way. Generating a pool of in depth knowledge and resources acquired through years of intimate involvement in the San Francisco entertainment and tastemaker community, YBR has acquired exclusive access and insight into niche, urban target demographics.

YBR is currently the promotions and marketing firm of choice for San Francisco, having established tight-knit relationships and partnerships with venues, retail locations, event producers, and other affiliates within the industry. YBR has managed to accomplish a great deal of success, having promoted over 1200 events, concerts, product branding campaigns, and record releases to date.

Target Market Demographic (San Francisco census 2000): 1,972,337 people aged 15-34 in San Francisco Bay area

SERVICES

• Comprehensive hand-to-hand promotions (i.e. flyers, stickers, prommo CDs, etc.) in clubs, bars, festivals, concerts, and special events.

• Campus promotion at the following Bay Area Colleges: UC Berkeley, SFSU, USF, SFCC, Academy of Art. Area (for U.S. market details regarding other cities, please contact [email protected] for more information).

• Poster sniping in high traffic areas of San Francisco and the Bay Area.

• Weekly retail/shelf stocking of promotional materials in lifestylee and record stores, as well as flyer stack distribution at cafes, restaurants, and hotel concierges with over 140 locations in the San Francisco Bay Area (for U.S. market details regarding other cities, please contact [email protected] for more information).

• Locally focused e-mail advertising via the YBR Listbox, Mysspace.com, Tribe.net, and also through alliances with such organizations as SFStation.com, nitevibe.com, flavorpill.com, and illstatic.com; the premiere web-based events listings for San Francisco.

• We provide each client with a comprehensive schedule of our promottion campaign, complete with an explanation of the typical demographics of our market. If you so wish we can tailor this schedule to your individual needs.

• Photo documentation and written reports of progress are provided uupon request.

CLIENTS, CONTRACTORS, & PARTNERS

RECORD LABELS & RELEASES
Epitaph Records
Warp Records
!K7
Compost Records
Time-Warner
Om Records
Play It Again Sam Records
Epitaph Records
Defected Records
Jah Love Recordings
Deep Con Recordings
Double Down Recordings
Compound Records
Future Primitive Sound
Clean Recordings

Looq Records
Lo-rise Recording
Lava records (Blue Man Group)

CORPORATIONS
Quicksilver
VANS
Boost Mobile

WEBSITES
NationalLampoons.com
SF Station.com
Nitevibe.com
Poosmoke.com
StudioDistribution.com
Musicvideodistributors.com

ART GALLERIES, MUSEUMS, & MORE
SF Museum of Modern Art
Yerba Buena Center for the Arts
111 Minna Street Gallery
CCAC West Gallery
The Apex Art Shows
Future Primitive Gallery

FESTIVALS
Coachella Valley Music & Arts Festival (Los Angeles 2003, 2004, 2005)
Cafe del Mar (San Francisco 2002, 2003)
Love Parade (San Francisco 2004)
All Tomorrow's Parties (Los Angeles 2003, 2004)

FILM & VIDEO
Biggie & Tupac the Movie

RADIO STATIONS
92.7FM The Party
Live 105FM
Alice 97.3FM

MAGAZINES
VICE
Urb
Flyer Magazine
One Track Mind
XLR8R

PRODUCTION COMPANIES & VENUES
Goldenvoice
Bill Graham Presents
Perry Mann's Exotic Erotic Ball
Ruby Skye Entertainment
Obscure Productions
Stealth Productions
Beat Collective
Jay Frost Presents
S.W.A.T.
DHP
Da Joint
Pure Entertainment
Urban Groove Network
2nd Sunday
Delicious Karma
NNOO Productions
Mixed Elements
Cafe del Mar
Golden Voice
Paradox Entertainment
Clockwork Events
Compression LLC
Martel & Nabiel's White Party
Sno-drift
Hype Entertainment
Just One Entertainment
Natural Productions
Blasthaus
Wicked
DNA Lounge
Funky Tekno Tribe
Club Six
DJ Seven Events
Tom Thump
Fu Mandu
The Fool
Staple
Come-unity
The Cellar
Citizen 7
Uniting Souls
Flavor
Massive Selector
Mr. Brown Presents
Matador Records NYC
Surreal SF
Eden SF
Pepper/Redwine/Strawberry
Qool Productions
True Skool Entertainment