Topcurve

About

We Build Sales Engines






Topcurve integrates the best Sales and Marketing solutions in the market to help our clients increase their sales. In the past, Marketing and Sales would work with different goals: Marketing would generate leads, Sales would close those leads. The problem with this approach is that Marketing is on the sidelines cheerleading, while Sales is on the field closing the deals.



We saw companies were leaving a lot of potential revenues on the table, so we started to advice our clients to collaborate more. Now, marketing is the co-pilot, and sales is the pilot. The biggest impact with the holistic marketing and sales approach is that marketing is able to work in parallel with sales.



The traditional sales funnel is a vertically-integrated hand-off process. Marketing would generate leads and hand off the sales. In the dark ages, marketings' metrics were simply generating leads. In the new school, marketing's key performance indicators (KPIs) are based on the following:









Leads Genereated




Qualified Leads




Leads + Contacts that become Opportunities




Leads + Contacts that generate revenues








As you can see, there's less emphasis on quantity and a distinct shift towards quality of the leads. We take a more scientific approach to our marketing. We implement solid quantifiable processes.









Define the problem, the voice of the customer, and the project goals, specifically.




Measure key aspects of the current process and collect relevant data.




Analyze the data to investigate and verify cause-and-effect relationships. Determine what the relationships are, and attempt to ensure that all factors have been considered. Seek out root cause of the defect under investigation.




Improve or optimize the current process based upon data analysis using techniques such as design of experiments, poka yoke or mistake proofing, and standard work to create a new, future state process. Set up pilot runs to establish process capability.




Control the future state process to ensure that any deviations from target are corrected before they result in defects. Control systems are implemented such as statistical process control, production boards, and visual workplaces and the process is continuously monitored.
 








We build long-term relationships with our clients and deliver customer success.