Local impresarios seem to have a penchant for whimsical mash-ups: bacon and beer, tacos and innovation. Come Saturday, Camera 12 Cinemas in downtown San Jose will open its doors for an offbeat take on a film festival.

CineBrew, which takes place all day Saturday, combines pop-up shops, local breweries and short films. Organized by pop-up retail group SJMADE, Camera 12 and Hermitage Brewing Company, the second-annual celebration of beer, movies and indie entrepreneurship aims to highlight local businesses while drawing foot traffic to the heart of San Jose.

“It’s not just a film fest, a beer fest or a pop-up show,” says Marie Millares, founder of SJMADE. “By being all those at once, it becomes something very unique. Local beer, cottage bakers and San Jose Made bringing that third element to the overall concept—we need to clash together more often.”

For $30 at the door ($15 for designated drivers), attendees can pop in and out of short film screenings and sample from local brewers and artisanal food vendors. Some of the proceeds go to the Bay Brewers Guild, a nascent industry group made up of breweries from up the Peninsula down through the Monterey Bay.

“Some of the cottage food vendors, you won’t find anywhere else, unless it’s by word of mouth,” Millares says. “This is a chance to try their product before they take it to the next level.”

Hway-ling Hsu of Sweetdragon Baking Company cooked up a chocolate stout peanut brittle especially for the event using a stout brewed by Hermitage. I Dream of Cookies, a baker known for custom-decorated sugar cookies, will whip up several batches of beer-themed cookies. Other food vendors include Black Porch Bakery, Franci Cakes, Surrounded by Chocolate and Thao Tea.

Breweries on the lineup include: Hermitage, Santa Clara Valley Brewing and Strike Brewing—all from San Jose; Faultline Brewing in Sunnyvale; Tied House from Mountain View; and Uncommon Brewers from Santa Cruz.

Alejandro Adams, of Camera 12, said the momentum from last year’s event inspired the theater to develop a mixed-use market on the first-floor lobby and a live music venue on the third floor.

“Camera 12 is reinventing itself as a destination theater, the entertainment complex that downtown San Jose has desperately needed,” he says. “This will be a huge year.”

CineBrew: 11am-11pm Saturday. Beer tasting from 1-5pm. Camera 12 Cinemas, 201 S. Second St., San Jose. Tickets: $25 via cinebrew2015.eventbrite.com, $30 at the door; designated driver discount, $15 in advance, $18 at the door; kids 5-12, $12 advance, $14 at door, free for ages 4 and under.