Popular Japanese retailer Muji is planning to open a new store in downtown San Jose in 2013, it’s first store on the West Coast.

Located at the base of San Jose’s Fairmont Hotel along the Paseo de San Antonio, the 7,000-square-foot store will carry Muji clothing and merchandise, which emphasizes minimalist designs and recycled materials.

The company is known for its popular no logo policy—the company’s name is derived from the Japanese word mujirushi ryohin and translates as “no brand quality goods.” 

Muji was established in 1980 and started off with only 40 products as a brand spinoff from a Japanese supermarket chain called The Seiyu Ltd. The retailer has now to more than 160 stores worldwide. 

The San Jose location will open around the same time a San Francisco store will make its debut. The only other U.S. locations are in New York.

Muji’s San Jose store will feature mostly household products, stationery, furniture, clothing and more. The prices are kept to a reasonable point by using carefully selected materials, streamlining the manufacturing process and minimizing packaging, according to Muji officials. 

The new store is expected to bring a retail boost to the area of Paseo de San Antonio near the Fairmont, which is mostly home to eateries.